{"title":"Tools \u0026 Resources","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003ePractical tools for better product decisions.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eExplore free resources, guides and digital tools designed to help e-commerce founders understand their range, identify opportunities and find the products worth scaling.\u003c\/p\u003e\n\u003cp\u003e\u003cmeta charset=\"UTF-8\"\u003e\u003cstrong\u003e\u003cspan\u003eFind the tools \u0026amp; resources useful to you ⬇\u003c\/span\u003e\u003c\/strong\u003e\u003c\/p\u003e","products":[{"product_id":"scorecard","title":"Product First Scorecard™","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eSee your range differently.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWhen you're close to your business, it can be difficult to see what's helping growth and what's quietly making it harder.\u003c\/p\u003e\n\u003cp\u003eThe Product First Scorecard™ gives you a simple, quick way to assess your range across five areas:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHero Product\u003c\/strong\u003e - Is there a clear product leading the brand?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRange Clarity\u003c\/strong\u003e - Is the range easy to understand and shop?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Ecosystem\u003c\/strong\u003e - Do your products strengthen one another?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRange Purpose\u003c\/strong\u003e - Does every part of the range have a clear job?\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eScale Potential\u003c\/strong\u003e - Can the range grow without creating unnecessary complexity?\u003c\/p\u003e\n\u003cp\u003eScore each area from 1–5 to get your overall \u003cstrong\u003eProduct First Score out of 25\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll get\u003c\/h3\u003e\n\u003cul\u003e\n\u003cli\u003eThe 5-part Product First Scorecard™\u003c\/li\u003e\n\u003cli\u003eSimple 1–5 scoring guidance\u003c\/li\u003e\n\u003cli\u003eYour overall range score\u003c\/li\u003e\n\u003cli\u003eQuestions to help identify where to focus\u003c\/li\u003e\n\u003cli\u003eA clear next step based on your result\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003ePerfect for you if...\u003c\/h3\u003e\n\u003cp\u003eYou have a growing e-commerce range but aren't completely sure where the biggest opportunity or problem sits.\u003c\/p\u003e\n\u003cp\u003eIt is designed as a practical first step, not a substitute for commercial analysis or tailored consultancy.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll leave with\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA clearer view of where your product range needs your attention first.\u003c\/strong\u003e\u003cstrong\u003e\u003c\/strong\u003e\u003c\/p\u003e","brand":"Product First","offers":[{"title":"Default Title","offer_id":65649535484253,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1103\/8896\/9821\/files\/Product_Images10.png?v=1787424040"},{"product_id":"hero-product-workbook","title":"Product First Hero Product Workbook™","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eYour bestseller and your hero product aren't always the same thing.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eA bestseller tells you what's selling.\u003c\/p\u003e\n\u003cp\u003eA hero product can do much more.\u003c\/p\u003e\n\u003cp\u003eIt can bring customers into the brand, make you recognisable, give your range direction and create opportunities for everything around it.\u003c\/p\u003e\n\u003cp\u003eThis workbook helps you look beyond sales alone and assess which products have the strongest potential to lead your business.\u003c\/p\u003e\n\u003ch3\u003eInside the workbook\u003c\/h3\u003e\n\u003cp\u003eWork through the Product First approach to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdentify your strongest product candidates\u003c\/li\u003e\n\u003cli\u003eCompare bestseller performance with hero potential\u003c\/li\u003e\n\u003cli\u003eUnderstand the role each candidate plays\u003c\/li\u003e\n\u003cli\u003eAssess customer recognition and distinctiveness\u003c\/li\u003e\n\u003cli\u003eIdentify opportunities for repeat purchase and range extension\u003c\/li\u003e\n\u003cli\u003eDecide which product deserves greater investment\u003c\/li\u003e\n\u003cli\u003eMap the supporting product ecosystem around it\u003c\/li\u003e\n\u003cli\u003eCreate your next-action plan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThis isn't a workbook about finding your bestselling SKU.\u003c\/h3\u003e\n\u003cp\u003eIt's about answering:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich product could carry more of this business?\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003ePerfect for you if...\u003c\/h3\u003e\n\u003cp\u003eYou have products selling well but aren't sure which deserves greater focus, investment or visibility.\u003c\/p\u003e\n\u003cp\u003eOr you're continually launching new products without knowing whether you've fully maximised what's already working.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll leave with\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA clearer hero product opportunity and a practical plan for what to do with it next.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWant an experienced second opinion? The \u003ca href=\"https:\/\/productfirstco.com\/products\/health-check\"\u003eProduct First Health Check\u003c\/a\u003e applies senior product thinking directly to your range.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Product First","offers":[{"title":"Default Title","offer_id":65649609998685,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1103\/8896\/9821\/files\/Product_Images9.png?v=1787393308"},{"product_id":"range-review-toolkit","title":"Product First Range Review Toolkit™","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eMore products don't necessarily create more opportunity.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eAs brands grow, ranges can become complicated almost without anyone noticing.\u003c\/p\u003e\n\u003cp\u003eAnother colour.\u003c\/p\u003e\n\u003cp\u003eAnother collection.\u003c\/p\u003e\n\u003cp\u003eAnother category.\u003c\/p\u003e\n\u003cp\u003eAnother product that seemed like a good idea at the time.\u003c\/p\u003e\n\u003cp\u003eEventually, it becomes difficult to see what is actually driving the range.\u003c\/p\u003e\n\u003cp\u003eThe Product First Range Review Toolkit™ gives you a structured way to step out of the day-to-day and review your range commercially.\u003c\/p\u003e\n\u003ch3\u003eInside the toolkit\u003c\/h3\u003e\n\u003cp\u003eYou'll work through:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRange Mapping\u003c\/strong\u003e\u003cbr\u003eSee what you're actually selling in one place.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Roles\u003c\/strong\u003e\u003cbr\u003eIdentify the job different products are performing.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eHero Product Review\u003c\/strong\u003e\u003cbr\u003eUnderstand what's leading and what's supporting.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eRange Clarity\u003c\/strong\u003e\u003cbr\u003eIdentify unnecessary overlap and competing choices.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eOpportunity Review\u003c\/strong\u003e\u003cbr\u003eSpot products or areas that deserve greater attention.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eKeep \/ Strengthen \/ Simplify \/ Exit \/ Explore\u003c\/strong\u003e\u003cbr\u003eGive every key part of the range a clear next action.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e90-Day Priorities\u003c\/strong\u003e\u003cbr\u003eTurn the review into decisions rather than another document sitting on your desktop.\u003c\/p\u003e\n\u003ch3\u003ePerfect for you if...\u003c\/h3\u003e\n\u003cp\u003eYour range has grown and you're beginning to question:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eDo we have too much?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat's genuinely working?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat should we be backing?\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhat doesn't need to be here anymore?\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003eWhat you'll leave with\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA clearer, more intentional view of your range — and a prioritised plan for what deserves your attention next.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e\u003cmeta charset=\"UTF-8\"\u003eWant Product First to do the diagnosis with you? Start with the £750 \u003ca href=\"https:\/\/productfirstco.com\/products\/health-check\"\u003eProduct First Health Check\u003c\/a\u003e.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Product First","offers":[{"title":"Default Title","offer_id":65649611964765,"sku":null,"price":45.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1103\/8896\/9821\/files\/Product_Images5.png?v=1787340019"},{"product_id":"15-ecommerce-product-mistakes","title":"15 Ecommerce Product Mistakes That Are Costing You Sales","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eYou don't always need more traffic.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWhen sales aren't where you want them to be, it's easy to look straight at marketing.\u003c\/p\u003e\n\u003cp\u003eMore ads.\u003cbr\u003eMore content.\u003cbr\u003eAnother promotion.\u003cbr\u003eAnother launch.\u003c\/p\u003e\n\u003cp\u003eBut sometimes the problem starts before a customer ever reaches your marketing.\u003c\/p\u003e\n\u003cp\u003eYour range is too complicated.\u003c\/p\u003e\n\u003cp\u003eYour strongest products are getting lost.\u003c\/p\u003e\n\u003cp\u003eCustomers have too many similar choices.\u003c\/p\u003e\n\u003cp\u003eOr you're putting energy into launching more instead of strengthening what's already working.\u003c\/p\u003e\n\u003cp\u003eThis guide will help you take a fresh look at your product range and spot some of the issues that could be quietly getting in the way of sales.\u003c\/p\u003e\n\u003ch3\u003eInside the guide\u003c\/h3\u003e\n\u003cp\u003eYou'll discover 15 common e-commerce product mistakes, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhere too much choice can work against you\u003c\/li\u003e\n\u003cli\u003eWhy your best products may not be getting enough attention\u003c\/li\u003e\n\u003cli\u003eHow products can start competing with each other\u003c\/li\u003e\n\u003cli\u003eWhy constantly adding to the range isn't always growth\u003c\/li\u003e\n\u003cli\u003eWhere to look before spending more on marketing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMost importantly, you'll get practical questions to help you apply each lesson to \u003cstrong\u003eyour own range\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cp\u003eThis guide is for ecommerce founders who are thinking:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e“We have plenty of products, but I'm not sure what's really working.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e“Sales aren't where I expected them to be.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e“We keep launching, but growth isn't getting easier.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e“I'm not sure what we should focus on next.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf any of those sound familiar, start here.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll leave with\u003c\/h3\u003e\n\u003cp\u003eA clearer idea of what could be getting in the way of your range and where to look first.\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eWant to go one step further?\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUse the free \u003cstrong\u003eProduct First Scorecard™\u003c\/strong\u003e to assess your range across Hero Product, Range Clarity, Product Ecosystem, Range Purpose and Scale Potential.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/productfirstco.com\/products\/scorecard\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eTAKE THE FREE SCORECARD →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Product First","offers":[{"title":"Default Title","offer_id":65649725735261,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1103\/8896\/9821\/files\/ProductImages7.png?v=1787342528"},{"product_id":"can-your-brand-actually-scale","title":"A Founder’s Growth Readiness Assessment","description":"\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eGrowth can hide a lot of product problems. This free assessment helps you find them before you scale them.\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eAnswer 16 simple questions across four areas of your business:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eProduct Clarity. Range Health. Profitability. Customer Retention.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIn a few minutes, you’ll get a Growth Readiness Score that shows whether your product foundations are supporting growth — or whether there are issues worth fixing first.\u003c\/p\u003e\n\u003cp\u003eBecause scaling isn’t just about creating more demand.\u003c\/p\u003e\n\u003cp\u003eIf your range is overcrowded, your margins aren’t understood, your hero product isn’t clear or customers don’t have a reason to return, more growth can simply make those problems bigger.\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eUse the assessment to find out where your brand stands — and where you should focus next.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eFree PDF assessment | 5-minute exercise\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eWant to go one step further?\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUse the free \u003cstrong\u003eProduct First Scorecard™\u003c\/strong\u003e to assess your range across Hero Product, Range Clarity, Product Ecosystem, Range Purpose and Scale Potential.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/productfirstco.com\/products\/scorecard\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eTAKE THE FREE SCORECARD →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Product First","offers":[{"title":"Default Title","offer_id":65653743059293,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1103\/8896\/9821\/files\/15.png?v=1787393079"}],"url":"https:\/\/productfirstco.com\/collections\/products.oembed","provider":"Product First","version":"1.0","type":"link"}