{"product_id":"15-ecommerce-product-mistakes","title":"15 Ecommerce Product Mistakes That Are Costing You Sales","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eYou don't always need more traffic.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eWhen sales aren't where you want them to be, it's easy to look straight at marketing.\u003c\/p\u003e\n\u003cp\u003eMore ads.\u003cbr\u003eMore content.\u003cbr\u003eAnother promotion.\u003cbr\u003eAnother launch.\u003c\/p\u003e\n\u003cp\u003eBut sometimes the problem starts before a customer ever reaches your marketing.\u003c\/p\u003e\n\u003cp\u003eYour range is too complicated.\u003c\/p\u003e\n\u003cp\u003eYour strongest products are getting lost.\u003c\/p\u003e\n\u003cp\u003eCustomers have too many similar choices.\u003c\/p\u003e\n\u003cp\u003eOr you're putting energy into launching more instead of strengthening what's already working.\u003c\/p\u003e\n\u003cp\u003eThis guide will help you take a fresh look at your product range and spot some of the issues that could be quietly getting in the way of sales.\u003c\/p\u003e\n\u003ch3\u003eInside the guide\u003c\/h3\u003e\n\u003cp\u003eYou'll discover 15 common e-commerce product mistakes, including:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eWhere too much choice can work against you\u003c\/li\u003e\n\u003cli\u003eWhy your best products may not be getting enough attention\u003c\/li\u003e\n\u003cli\u003eHow products can start competing with each other\u003c\/li\u003e\n\u003cli\u003eWhy constantly adding to the range isn't always growth\u003c\/li\u003e\n\u003cli\u003eWhere to look before spending more on marketing\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003cp\u003eMost importantly, you'll get practical questions to help you apply each lesson to \u003cstrong\u003eyour own range\u003c\/strong\u003e.\u003c\/p\u003e\n\u003ch3\u003eWho is it for?\u003c\/h3\u003e\n\u003cp\u003eThis guide is for ecommerce founders who are thinking:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e“We have plenty of products, but I'm not sure what's really working.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e“Sales aren't where I expected them to be.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e“We keep launching, but growth isn't getting easier.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003e“I'm not sure what we should focus on next.”\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003eIf any of those sound familiar, start here.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll leave with\u003c\/h3\u003e\n\u003cp\u003eA clearer idea of what could be getting in the way of your range and where to look first.\u003c\/p\u003e\n\u003cp class=\"PDq2pG_selectionAnchorContainer\"\u003e\u003cstrong\u003eWant to go one step further?\u003c\/strong\u003e\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\u003c\/p\u003e\n\u003cp\u003eUse the free \u003cstrong\u003eProduct First Scorecard™\u003c\/strong\u003e to assess your range across Hero Product, Range Clarity, Product Ecosystem, Range Purpose and Scale Potential.\u003c\/p\u003e\n\u003cp\u003e\u003ca href=\"https:\/\/productfirstco.com\/products\/scorecard\" rel=\"noopener\" target=\"_blank\"\u003e\u003cstrong\u003eTAKE THE FREE SCORECARD →\u003c\/strong\u003e\u003c\/a\u003e\u003c\/p\u003e","brand":"Product First","offers":[{"title":"Default Title","offer_id":65649725735261,"sku":null,"price":0.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1103\/8896\/9821\/files\/ProductImages7.png?v=1787342528","url":"https:\/\/productfirstco.com\/products\/15-ecommerce-product-mistakes","provider":"Product First","version":"1.0","type":"link"}