{"product_id":"hero-product-strategy","title":"Product First Hero Product Strategy™","description":"\u003ch3\u003e\n\u003cmeta charset=\"UTF-8\"\u003e\n\u003cspan\u003eFind the product worth scaling and build the strategy around it.\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003e4 weeks | From £5,500\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003ch3\u003eWhat's it about?\u003c\/h3\u003e\n\u003cp\u003eThe next stage of growth should not begin with a product idea alone. Product First Hero Product Strategy™ helps e-commerce brands identify the opportunity worth backing and build the commercial case before committing significant time, stock or marketing spend.\u003c\/p\u003e\n\u003cp\u003eI assess the current portfolio, customer need, competitive space and hero-product potential, then define the proposition, product architecture, commercial guardrails and validation required.\u003c\/p\u003e\n\u003cp\u003eThe result is a clear Hero Product Brief and investment roadmap for one priority opportunity. This is for founders who want to turn instinct into a commercially grounded decision and give their internal team, designer or supplier a much stronger brief to build from.\u003c\/p\u003e","brand":"Product First","offers":[{"title":"Core","offer_id":65687648371037,"sku":null,"price":5500.0,"currency_code":"GBP","in_stock":true},{"title":"Advanced","offer_id":65687648403805,"sku":null,"price":7500.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1103\/8896\/9821\/files\/ProductImages5_27c283f1-0720-4fb4-a406-cdef5abafca4.png?v=1787672677","url":"https:\/\/productfirstco.com\/products\/hero-product-strategy","provider":"Product First","version":"1.0","type":"link"}