{"product_id":"hero-product-workbook","title":"Product First Hero Product Workbook™","description":"\u003ch3 class=\"PDq2pG_selectionAnchorContainer\"\u003eYour bestseller and your hero product aren't always the same thing.\u003cspan class=\"PDq2pG_selectionAnchor\"\u003e\u003c\/span\u003e\n\u003c\/h3\u003e\n\u003cp\u003eA bestseller tells you what's selling.\u003c\/p\u003e\n\u003cp\u003eA hero product can do much more.\u003c\/p\u003e\n\u003cp\u003eIt can bring customers into the brand, make you recognisable, give your range direction and create opportunities for everything around it.\u003c\/p\u003e\n\u003cp\u003eThis workbook helps you look beyond sales alone and assess which products have the strongest potential to lead your business.\u003c\/p\u003e\n\u003ch3\u003eInside the workbook\u003c\/h3\u003e\n\u003cp\u003eWork through the Product First approach to:\u003c\/p\u003e\n\u003cul\u003e\n\u003cli\u003eIdentify your strongest product candidates\u003c\/li\u003e\n\u003cli\u003eCompare bestseller performance with hero potential\u003c\/li\u003e\n\u003cli\u003eUnderstand the role each candidate plays\u003c\/li\u003e\n\u003cli\u003eAssess customer recognition and distinctiveness\u003c\/li\u003e\n\u003cli\u003eIdentify opportunities for repeat purchase and range extension\u003c\/li\u003e\n\u003cli\u003eDecide which product deserves greater investment\u003c\/li\u003e\n\u003cli\u003eMap the supporting product ecosystem around it\u003c\/li\u003e\n\u003cli\u003eCreate your next-action plan\u003c\/li\u003e\n\u003c\/ul\u003e\n\u003ch3\u003eThis isn't a workbook about finding your bestselling SKU.\u003c\/h3\u003e\n\u003cp\u003eIt's about answering:\u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWhich product could carry more of this business?\u003c\/strong\u003e\u003c\/p\u003e\n\u003ch3\u003ePerfect for you if...\u003c\/h3\u003e\n\u003cp\u003eYou have products selling well but aren't sure which deserves greater focus, investment or visibility.\u003c\/p\u003e\n\u003cp\u003eOr you're continually launching new products without knowing whether you've fully maximised what's already working.\u003c\/p\u003e\n\u003ch3\u003eWhat you'll leave with\u003c\/h3\u003e\n\u003cp\u003e\u003cstrong\u003eA clearer hero product opportunity and a practical plan for what to do with it next.\u003c\/strong\u003e\u003c\/p\u003e\n\u003cp\u003e \u003c\/p\u003e\n\u003cp\u003e\u003cstrong\u003eWant an experienced second opinion? The \u003ca href=\"https:\/\/productfirstco.com\/products\/health-check\"\u003eProduct First Health Check\u003c\/a\u003e applies senior product thinking directly to your range.\u003c\/strong\u003e\u003c\/p\u003e","brand":"Product First","offers":[{"title":"Default Title","offer_id":65649609998685,"sku":null,"price":25.0,"currency_code":"GBP","in_stock":true}],"thumbnail_url":"\/\/cdn.shopify.com\/s\/files\/1\/1103\/8896\/9821\/files\/Product_Images9.png?v=1787393308","url":"https:\/\/productfirstco.com\/products\/hero-product-workbook","provider":"Product First","version":"1.0","type":"link"}