PRODUCT FIRST BUYER ACADEMY™
Practical retail buyer training for better commercial decisions
Courses, workshops and practical tools for assistant buyers, buyers, founders and product teams.
BUILT FOR THE PEOPLE BEHIND THE RANGE
Commercial buying takes more than process
Learn how to think through real buying decisions, use commercial information confidently and build ranges that work harder for the customer and the business.
01
Assistant buyers
Build strong commercial foundations.
02
Buyers
Strengthen range, margin and supplier decisions.
03
Founders
Bring established buying principles into a growing business.
04
Retail teams
Create shared language and consistent ways of working.
Practical skills for commercial buying
Focused learning for the decisions buyers face throughout the product lifecycle.
LEARN → APPLY → REVIEW → EMBED
Customer and product opportunity
Range planning and product roles
Pricing, margin and trade-offs
Supplier management and negotiation
Performance and investment decisions
CHOOSE HOW YOU LEARN
Learning designed for real working life
Self-guided courses
Focused learning to complete flexibly and apply immediately.
Live workshops
Interactive sessions based on practical decisions and discussion.
Team training
Training shaped around your business and capability gaps.
BUILT FROM REAL BUYING EXPERIENCE
More than 15 years behind the range
Beth Dwyer has built and traded ranges, developed products, managed suppliers, protected margin and made the difficult decisions about what to grow, fix or stop.
Buyer Academy turns that experience into clear, useful training for the next generation of buyers.
FIRST COURSES IN DEVELOPMENT
Be first to hear what is launching
Join the interest list for launch details, early access and opportunities to help shape the programme.
FAQ's
Is this procurement training?
No. Product First Buyer Academy focuses on retail and e-commerce product buying: customers, ranges, products, pricing, margin, suppliers and commercial performance.
It is not procurement, tendering or purchasing-compliance training.
Do I need to work for a large retailer?
No. The training is being created for buyers at different career stages, as well as founders and product teams in growing ecommerce businesses. Every course will clearly state who it is for.
Are courses available now?
The first courses and workshops are in development. Join the interest list to hear about pilot sessions, early access and launch dates.
Will the courses be accredited?
The longer-term plan includes assessed and accredited programmes. A course will only be described as accredited once the appropriate external approval is in place.
Can you train an in-house team?
Yes. Team workshops can be shaped around a specific commercial capability gap or live business challenge. Use the team-training enquiry form to tell me what you need.
PRODUCT FIRST BUYER ACADEMY™
Stronger buyers. Better product decisions.