Product First Range Review Toolkit™

More products don't necessarily create more opportunity.

As brands grow, ranges can become complicated almost without anyone noticing.

Another colour.

Another collection.

Another category.

Another product that seemed like a good idea at the time.

Eventually, it becomes difficult to see what is actually driving the range.

The Product First Range Review Toolkit™ gives you a structured way to step out of the day-to-day and review your range commercially.

Inside the toolkit

You'll work through:

Range Mapping
See what you're actually selling in one place.

Product Roles
Identify the job different products are performing.

Hero Product Review
Understand what's leading and what's supporting.

Range Clarity
Identify unnecessary overlap and competing choices.

Opportunity Review
Spot products or areas that deserve greater attention.

Keep / Strengthen / Simplify / Exit / Explore
Give every key part of the range a clear next action.

90-Day Priorities
Turn the review into decisions rather than another document sitting on your desktop.

Perfect for you if...

Your range has grown and you're beginning to question:

Do we have too much?

What's genuinely working?

What should we be backing?

What doesn't need to be here anymore?

What you'll leave with

A clearer, more intentional view of your range — and a prioritised plan for what deserves your attention next.

Want Product First to do the diagnosis with you? Start with the £750 Product First Health Check.