Product First Hero Product Workbook™

Your bestseller and your hero product aren't always the same thing.

A bestseller tells you what's selling.

A hero product can do much more.

It can bring customers into the brand, make you recognisable, give your range direction and create opportunities for everything around it.

This workbook helps you look beyond sales alone and assess which products have the strongest potential to lead your business.

Inside the workbook

Work through the Product First approach to:

• Identify your strongest product candidates
• Compare bestseller performance with hero potential
• Understand the role each candidate plays
• Assess customer recognition and distinctiveness
• Identify opportunities for repeat purchase and range extension
• Decide which product deserves greater investment
• Map the supporting product ecosystem around it
• Create your next-action plan

This isn't a workbook about finding your bestselling SKU.

It's about answering:

Which product could carry more of this business?

Perfect for you if...

You have products selling well but aren't sure which deserves greater focus, investment or visibility.

Or you're continually launching new products without knowing whether you've fully maximised what's already working.

What you'll leave with

A clearer hero product opportunity and a practical plan for what to do with it next.

Want an experienced second opinion? The Product First Health Check applies senior product thinking directly to your range.