Product First Scorecard™

See your range differently.

When you're close to your business, it can be difficult to see what's helping growth and what's quietly making it harder.

The Product First Scorecard™ gives you a simple, quick way to assess your range across five areas:

Hero Product - Is there a clear product leading the brand?

Range Clarity - Is the range easy to understand and shop?

Product Ecosystem - Do your products strengthen one another?

Range Purpose - Does every part of the range have a clear job?

Scale Potential - Can the range grow without creating unnecessary complexity?

Score each area from 1–5 to get your overall Product First Score out of 25.

What you'll get

• The 5-part Product First Scorecard™
• Simple 1–5 scoring guidance
• Your overall range score
• Questions to help identify where to focus
• A clear next step based on your result

Perfect for you if...

You have a growing e-commerce range but aren't completely sure where the biggest opportunity or problem sits.

It is designed as a practical first step, not a substitute for commercial analysis or tailored consultancy.

What you'll leave with

A clearer view of where your product range needs your attention first.